b2b saas retention rate

Retention rate is one of the most important metrics when it comes to running a successful B2B software as a service (SaaS) business. A high retention rate means you're getting repeat customers and keeping them loyal over the long term, which is essential for any profitable SaaS business. If you want to ensure your B2B SaaS business has a strong retention rate, there are certain steps you should take. Read on for a complete guide to B2B SaaS retention rate. What is B2B SaaS Retention Rate? B2B SaaS retention rate refers to the percentage of customers or clients of a…