One of the biggest challenges you’ll face when opening a new SaaS business is finding ways to grow it. With the competition so fierce, many businesses have a tough time establishing themselves in this market.
While it may seem difficult, expanding your SaaS business could be a lot more possible with a little effort. This market has a lot of potential, what it needs is a bit of creative thinking to make the most out of it.
To put it simply, the only way forward is to think outside the box. One way to hack growth is by using Reddit and similar platforms to reach out to your clients. Continue reading this article to learn more about the top three ideas you can use to help your business grow.
Growth Hacks In The Saas Industry
Many people have a hard time marketing in the B2B SaaS Industry. Unlike other industries, the main problem with B2B marketing is that the strategies may not always translate into sales immediately. Hence, a SaaS campaign may take a while before you acquire a client.
Since you’re not able to see a return on investment anytime soon, it’s not easy to tell whether your campaign is effective. However, there are a few B2B SaaS strategies that are tried and tested, and may be successful for your business too.
SEO for B2B SaaS has taken off, with more and more businesses investing in it. It is also responsible for the growth of many newly established SaaS businesses. Before you execute a campaign, here are a few things you need to keep in mind.
Essential Groundwork Before A Campaign
Similar to marketing traditional businesses, you will need to approach a growth campaign strategically. Here are a few factors that you should consider before you begin your campaign:
Find Your Target Audience
One of the most effective ways of reaching clients is by making sure they actually need the service you’re providing. You could manage to incentivize a lot of customers to sign up for your service; however, if they don’t need it, they will most likely churn once the incentives dry out.
Growth strategies need to be carefully planned so that you don’t waste your time and resources. Please take a closer look at your target audience and try to reach them through appropriate channels.
Set KPIs To Measure And Track Your Campaign
You’ll need to focus on the data to run a successful SaaS campaign. Growth campaigns require a lot of attention to detail. The only way you can make them work is if you ensure you’re using the data to your advantage.
Before establishing a campaign, set a few performance indicators that can help you determine if you’re moving in the right direction. These KPIs serve as metrics that could help you monitor how your strategy is performing.
There are a few KPIs you can consider for your growth campaign. For instance, you could track engagement with your campaign. This would involve tracking traffic, product mentions, and time spent on the page.
Have A Look At Your Competitors
Before initiating your growth campaign, we recommend you take a look at what your competitors are doing. While we can’t guarantee what worked for them will work for you; however, it could give you a good idea of which direction to head towards.
Diver deeper into what features make your competitors successful. That way, you can find gaps in their service and market your product as the better alternative.
Top 3 Ideas For B2B SaaS Growth Hacks Using Reddit
#1 Create A Subreddit
Many brands around the world are marketing directly to Reddit users. The platform allows customers to engage in healthy discussions on multiple topics. With over 330 million users, Reddit could be one of the best places to find the right audience for your services.
Being active on Reddit is a great way to reach millions of clients. If you post regularly to a few relevant communities, you can build an active conversation around your products. However, you will need consistency; otherwise, your efforts may go in vain.
This idea is simple and does not require a lot of capital. However, if implemented correctly, you can get valuable insight into what your customers want.
#2 Use Tools To Monitor Engagement
Since Reddit has a large community, it can be hard to find the places where your services are being discussed. Reaching your customers and getting their perspectives is crucial, which is why you will need certain software to track what they’re saying.
One such program is Syften, it is essentially a social listening tool. Anytime your brand or its keywords are mentioned in a thread, you will be notified immediately. This gives you the opportunity to reply to any queries or handle any negative feedback on your services.
If you reply to each query or review you receive, it leaves a good precedent for other viewers who will be inclined to try out your services.
#3 Market The Right Way
If there’s one thing we know about Redditors, it is that they do not appreciate marketers. However, you could follow some rules to ensure you don’t get negative feedback on your growth strategies. Start off by marketing the value you will provide instead of focusing on your brand.
People love seeing how a product or service could help them in their daily processes. If you can place your product as an essential for businesses to become more productive, it is bound to get traction.
If you want to win the market, you’re going to have to spend time on your growth strategy. With how competitive the markets are, this will require you to think creatively to reach new clients.
That being said, since there isn’t a one-method fits all strategy, you will need to find the one that works best for you.